All cars apart from the Datsun GO saw a drop in MoM demand in the compact hatchback segment

WagonR’s demand fell by 30 per cent compared to March 2019.

Santro’s numbers also took a fall, despite it climbing to second in the table.

Celerio’s numbers almost halved compared to March 2019.

Tiago and Ignis both saw their sales volumes go down by more than 20 per cent compared to the previous month.

Datsun GO’s sales didn’t cross the 300 mark, but didn’t drop either.

The compact hatchback segment in India experienced almost a 30 per cent drop in sales in the month of April 2019 compared to March. Almost all the cars in this space barring the GO, which makes up less than 1 per cent of the segment, saw their demand fall.

The most popular offering in this segment is the WagonR, which received a generation change earlier this year. The Santro, which was launched in the market in October last year, was the second most popular car in April. How did the others fare? Have a look at the table below and our analysis below that to know more about the trends in the segment.

Apr-19 Mar-19 MoM Growth Market share current(%) Market share (% last year) YoY mkt share (%) Average sales (6 months)
Maruti WagonR 11306 16152 -30 48.99 42.78 6.21 11170
Hyundai Santro 6906 8280 -16.59 25.11 0 25.11 7711
Maruti Celerio 6668 11807 -43.52 35.81 24.88 10.93 8116
Tata Tiago 5309 6884 -22.87 20.88 18.22 2.66 7005
Maruti Ignis 2497 3156 -20.88 9.57 13.12 -3.55 2262
Datsun GO 279 260 7.3 0.78 0.98 -0.2 425
Total 32965 46539 -29.16 36689

WagonR sales drop after a bumper March: Having ended the 2018-19 financial year on a bumper note by registering more than 16,000 unit sales, the April numbers for the WagonR plummeted to the 11,000 territory. However, the current numbers are in line with the average monthly sales of the WagonR and thus the March result can chalked as a one-off success.

Santro sales fall below six month average: The Santro’s numbers also plummeted, falling below its average monthly sales for past six months.However, the difference is minimal and doesn’t signify a change in trends. Despite its numbers taking a hit, the Santro surpassed the Celerio in the table to take second spot.

Celerio’s sales almost half of March numbers: The Celerio took a massive hit in demand in April, almost half of what it was in March. This has led to it slipping down third spot. Comparing its sales with its average monthly sales over the last six months, the Celerio still fell short by almost 1500 units.

Tiago’s sales slump after productive March: Just like most other hatchbacks in the segment, the Tiago also saw its demand drop in March. The Tiago is the only car in this segment that can be had with a diesel engine and Tata is likely to withdraw the powertrain from the Tiago.

Ignis follows segment trend: Just like all the other cars in the segment, the Ignis too saw a slump in its sales. However, unlike other cars in the segment, Maruti sold more units of the Ignis that its average monthly sales over the last six months.

Datsun GO is the tailender: The Datsun GO is the only car to register positive growth in the segment but its numbers are so low (279 units for April) that in the context of the segment, these are almost negligible.

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