The Venue’s arrival has dealt a serious blow to the Vitara Brezza’s monopoly in the segment

Vitara Brezza is the only SUV to record a negative MoM growth in the segment.

More than 7000 units of the Venue sold in a month.

XUV300 has broken into the 5K club.

Nexon keeps a hold of its market share.

EcoSport consistent as always in its numbers, records more than 3000 unit sales.

While the automobile industry has seen sales go down as a whole this month, the sub-4 metre SUVs segment is booming. No other SUV other than the Vitara Brezza saw a negative MoM growth in May 2019. Have a look at the table below for more data on the same.

Sub-compact SUVs & crossovers

May-19 Apr-19 MoM Growth Market share current(%) Market share (% last year) YoY mkt share (%) Average sales (6 months)
Maruti Vitara Brezza 8781 11785 -25.49 28.84 58.14 -29.3 11533
Hyundai Venue 7049 0 NA 23.15 0 23.15 1175
Mahindra XUV300 5113 4200 21.73 16.79 0 16.79 3090
Tata Nexon 4506 3976 13.32 14.79 16.02 -1.23 4808
Ford EcoSport 3604 3191 12.94 11.83 18.61 -6.78 3496
Mahindra TUV300 1393 1250 11.44 4.57 7.21 -2.64 1244
Total 30446 24402 24.76 99.97

Vitara Brezza’s Top Spot Under Threat: Sales of the Vitara Brezza have plummeted in May 2019 with a more than negative 25 per cent MoM growth recorded. It doesn’t take a genius to figure out that Hyundai’s Venue is the reason behind this. It remains to be seen if the drop in numbers is a one-month thing or it is a trend that is going to stick as June will become Venue’s first full month of being on sale.

Hyundai Venue Breathing Down Brezza’s Neck: The Venue’s slick looks, premium interiors and latest features seem to have worked wonders for it. Customers who would have originally opted for a Vitara Brezza are flocking to Hyundai showrooms to get their hands on the Venue. What remains to be seen is if the Venue can maintain its steam going ahead.

Mahindra XUV300 Builds On Its Impressive Numbers: Since its launch, the XUV300 has been selling in decent numbers and the Mahindra SUV has now broken into the 5K club. It is competing with two heavyweights (the Vitara Brezza and the Venue) in the segment.

Tata Nexon Numbers Still Where They Were: Despite slipping down a couple of positions on the charts, the Nexon continues to sell in the same numbers it did before the Venue and XUV300 were launched in this segment. Goes to say that Tata with its attractive pricing is holding on to customers who don’t want to spend a premium just to buy the latest SUV on the block.

Ford EcoSport Consistent In Its Numbers: Being the segment starter, the EcoSport has fallen down the chart thanks to all the new SUVs that have arrived in this space. However, Ford keeps selling more than 3,000 units on a consistent basis, keeping it relevant in the segment. The EcoSport recently got a price cut and a new Thunder edition added to its lineup.

Mahindra TUV300 Records MoM Growth: The odd one out in the segment, the TUV300 has recorded a MoM growth of more than 10 per cent, thanks in large measure to its recent mid-life refreshed model. Now when you are selling between 1000-1500 units a month, it amounts to an increase of 100-150 units per month.

Compared to April 2019, the sub-4 metre SUV segment saw a boom of almost 25 per cent in sales in May 2019. This in contradiction to the fact that the automobile industry faced a slow down in the same time period.

Source: Cardekho.com